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NEW WORDS


NEW WORDS



Brand & web design

Author websites often look like encyclopedias, with small black letters on a white background and hardly any pictures of the person who created them. This is exactly what I did not want to do for Michaela Hannah Berlinger. As a writer and storyteller, she does work behind closed curtains. But as a consultant and speaker she is also very visible as a person. That‘s why I created a visual identity and a website that shows her as a person and yet focuses on what determines her work: letters. Whether printed or digital, in the logo or as an image: there they are, bold and bright.


Client: Michaela Hannah Berlinger
Services: Visual Identity, logo and web design


Website: new-words.de


Brand & web design

Author websites often look like encyclopedias, with small black letters on a white background and hardly any pictures of the person who created them. This is exactly what I did not want to do for Michaela Hannah Berlinger. As a writer and storyteller, she does work behind closed curtains. But as a consultant and speaker she is also very visible as a person. That‘s why I created a visual identity and a website that shows her as a person and yet focuses on what determines her work: letters. Whether printed or digital, in the logo or as an image: there they are, bold and bright.


Client: Michaela Hannah Berlinger
Services: Visual Identity, logo and web design


Website: new-words.de



WORK


  • All
  • Print
  • Digital
  • Product
  • Illustration

ANDERSWØ


Outdoor Gear

OH CANADA!


Maple Syrup

KRAMPUS


Red and White Wine

NEW WORDS


Brand and web design

BOW + ARROW


Brand Identity

HANDSOME BRUT


Sparkling Wine

921 QUEEN STREET


Photography App

MO°N


Lunar Calendar

SPEC


Website

CONSTRUCT


Typeface

MC ASPHALT


Website

GOODS & SERVICES


Website

PYB


Corporate Identity

STADTAUSWÄRTS


Lookbook

HEINRICHS


Corporate Identity


ABOUT


Life

I am an interdisciplinary designer and art director with an international perspective, based in Munich Germany. Previously I have worked and lived overseas for four years in Toronto, Canada. I graduated from Trier University of Applied Sciences—including a five-month exchange at the École supérieure d’art d’Épinal in France—with a degree in Visual Communication Design, and have been building my career in the design industry since.


Approach

My goal is to create work that solves problems of all kinds and lives beyond our own fleeting cultural moment. Research, a commitment to craft and a strong dose of German efficiency underpin everything I do. However, I am most readily defined by my flexibility, moving easily from digital to print to illustration and beyond. I work with clients of all sizes and from various sectors, both local and international, and pride myself on translating abstract client visions into focused brand communications. I aim to form long-term relationships with all of my clients—and overdeliver on their expectations.


Awards & Recognitions

iF Design Award
Outdoor Industry Award
Lucky Strike Junior Design Award
Communication Arts
Graphis Design
Applied Arts Award
HOW International Design Award
Redgees Award
Design Edge Award
Rheinland Pfalz Design Award
Nominated for the German Design Award
Videographer Awards



SERVICES


Concept & strategy

Concept development
Content strategy
Information architecture
User experience


Brand identity design

Logo design
Corporate identity systems
Collateral
Brand guidelines


Digital

Responsive design
Mobile design
Interface design
Development
Online marketing
Analytics


Illustration and typography

Illustration
3-D illustration
Iconography
Typeface design


Product and retail design

Product development and design
3-D modelling
Environmental design
Packaging
Signage
Apparel


Print design and management

Stationery
Brochures
Editorial design
Exhibition graphics



GET IN TOUCH


In Munich it's currently

Christian Blau
Packenreiterstraße 20
81247 München, Germany
P +49 170 383 8369
mail@christianblau.com